IMOVE
Mobility-as-a-Service (MaaS)
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Client
European Commission
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Sector
International
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Location
Manchester, Gothenburg, Berlin and Turin
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Planning Authority
Pan-European
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Description
Vectos is supporting four living labs by developing new business models for MaaS, identifying how consumer demand can be increased through incentives, pricing strategies and gamification built into the MaaS applications
living labs
Project overview
MaaS is the integration of many different forms of transport services into a convenient single mobility service, accessible on demand. It can take the shape of a single app allowing real time journey planning, payment and access to public transport, car sharing, carpooling, bike sharing and others beyond the boundaries of a city.
In order to accelerate MaaS take up across Europe, IMOVE aimed to identify the drivers and barriers to market. Demonstrations were held in five Living Labs – Manchester, Gothenburg, Berlin, Turin and Madrid – each of which developed and trialled their own MaaS system. These activities were supported by expert partners in the field including transport operators, MaaS operators, expert software developers and transport and mobility consultants.
Our approach
Vectos supported the five Living Labs by developing new business models for MaaS, identifying how consumer demand could be increased through incentives, pricing strategies and gamification. The potential of behaviour change through these initiatives was a vital addition to the evolution of the MaaS systems and proved effective in a number of trials.
